In my experience, there are a lot of different reasons why homes don’t sell. However, it usually comes down to one of three things: price, exposure, and lack of emotional connection by the seller. If you’ve gone through a failed home sale, you’re in luck. I will explain each of these in detail and show you how to avoid them in the future.
Let’s start with price. It doesn’t matter how nicely your home shows or how many upgrades it has when coming up with a price. We are in a price-driven market where most buyers are looking for a great deal. When you’re in an area where homes are going for $800,000, you can’t price your home at $900,000. It won’t sell. You want to price it according to the market.
If your home just didn’t receive the right exposure, you’re not alone. Real estate is global and buyers are coming to this market from all over the world. If you don’t get the word out about your home, you’re not going to get the level of activity you want. You’ve got to use a combination of traditional marketing (direct mail, flyers) and digital marketing (pay-per-click ads, social media targeting) to get your listing out to the widest audience possible.
If buyers don’t have an emotional connection with a home, they’re unlikely to buy it. If they don’t feel like they’re at home, they won’t even submit an offer. When preparing your home for sale, don’t focus so much on price and exposure. You want to have it show well, too. Declutter your home, keep the color scheme nice, and highlight your outdoor spaces and curb appeal to create that emotional connection.
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A great Realtor will be able to assist
you in all three areas.
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you in all three areas.
By working with a great Realtor, they can help you reach these goals. If you’ve been struggling to sell your home or have failed to sell it in the past, we would love to speak with you. We can talk about what went wrong the first time, and how we can help you remedy that problem in order to get your home sold for top dollar.
If you have any other questions, don't hesitate to give us a call or send us an email. We would love to hear from you.
