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Why would an agent consider discounting their commission?
If you've seen my videos in the past, you know that commissions can be a very complicated situation. There's a lot of strategy that goes into it. However, many consumers have been conditioned to ask for an agent to charge the least amount of commission. They feel that if an agent charges less commission, then they'll walk away with more money. What they're not seeing is the flip side: when an agent charges them less commission, they have less of a resource to market the home at the highest level. This, of course, can negatively affect the sale price of the home, and net you less money.
“
Don’t just ask an agent to charge
the least amount of commission.
”
So I wanted to make a video for those selling their homes to get inside the mind of an agent who will discount their commission.
- They're probably desperate for business.
- They're probably more focused on quantity over quality, which isn't a great strategy.
- That agent may lack confidence, or sales and negotiation skills. If they're not even willing to fight for their own commission, how can you feel comfortable fighting for the highest price for you home?
- They don't invest in their marketing plan - or worse - they don't have a marketing plan.
- They may offer limited services. You need to illicit every resource possible to sell your home for top dollar.
