Which Pricing Strategy Is Right for Your Listing?

Today, I’d like to share three different pricing strategies you can use when preparing to list your home for sale.

Buying a home? Click here to perform a full home search

Selling a home? Click here for a FREE Home Price Evaluation

Today, I’d like to share three different pricing strategies you can use when preparing to list your home for sale.

It’s important to know that there’s no one-size-fits-all solution in real estate. So, when we meet with our clients, we always offer them these three strategies. I could go into a lot more detail on each of these strategies, but I’ll keep it short and sweet for now.

The first strategy is pricing your home high and leaving room to negotiate. This is the strategy we see most often. While this strategy will sometimes work in a hot seller’s market, it can be ineffective if you price it too high. The higher you price a home, the less activity you’ll get. Why? Because every single buyer out there wants a great deal.

There’s no one-size-fits-all solution in real estate.

The second strategy is to price your home within market value. If you’re working with a Realtor, they’ll bring you the data from your neighborhood and give you a range of nearby properties. Pricing your home within that range will show buyers that you’re motivated to sell. This will increase the number of people who see your home, and this increases your chance of multiple offers.

The third strategy is one of my favorites, which is the auction strategy. For this strategy, we price your home slightly below market value. When you list your home even just a little beneath what homes in your neighborhood are going for, you’re announcing to buyers that you are ready and willing to offer them a great deal.

The intention of this deal is to draw in multiple offers, which will then generate a higher price. Using this strategy, you’ll often end up selling above fair market value because of the competition you created within your listing.

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

 

Six Ways to Find the Right Agent in Orange County

Buying a home? Click here to perform a full home search
Selling a home? Click here for a FREE Home Price Evaluation

Finding a good real estate agent is extremely important if you want to have a smooth and successful transaction. Today we will discuss six ways to pinpoint a good real estate agent.

1. Find multiple agents for the job: Ask for referrals and find people on Zillow or other 3^rd party real estate websites. Find at least 2-4 agents that you might want to use and interview them.

 

2. Interview: You are going to be doing a lot of work with the real estate agent you choose, so you need to match their personality type and you have to be comfortable with them. It is okay to use family, as long as you interview them just like the other agents.  Don’t just hire an agent because they are family.

 

 

3. Review online testimonials: If you find an agent through Zillow, their online testimonials should be very prominent on the website. It's important to know what other people are saying about your prospective real estate agent.

4. Check out their social proof: You want to know an agent's track record prior to hiring them. Make sure that they are familiar with the area that you're buying or selling in.

 

5. Check for a detailed marketing plan: If your agent has no marketing plan other than putting a sign in the yard, then look elsewhere. Marketing is very important in today's market. The right marketing plan can ensure your home sells for top dollar and you don’t leave any money on the table.  The wrong agent can cost you up to 10%.

 

6. Work with someone that you can trust: At the end of the day, it's a business transaction and you need to be able to be frank with your agent. If you're not comfortable with this person, it's going to cause problems down the road.

If you have any questions about finding a good agent, please don't hesitate to contact me!