I had a conversation with somebody recently who had tried to sell their home in the past and was unsuccessful. As we were talking, I asked him why he thought his home didn’t sell. He said he attributed it to the market. I followed up by asking him what his agent did to maximize exposure on his home. He said, “I don’t know what he did; don’t all agents do the same thing?”
This couldn’t be further from the truth. The reality is, not all agents are created equal. Some agents have very strong marketing strategies, and some agents have no marketing strategy. As you’re preparing to sell your home, it’s very important to work with an agent who has a strategy based on your goals and your needs to make sure that you can get your home sold for top dollar.
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Not all agents are created equal.
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When a seller doesn’t know what their agent’s marketing plan was, it usually means one of two things. First, there’s a pretty good possibility that the agent didn’t have a marketing plan to begin with. Second, it’s possible that the agent either didn’t fill the seller in on their marketing plan or the seller didn’t ask about it. Either way, not having a strategy or not knowing your agent’s strategy is a recipe for failure. You can’t expect to sell your home for top dollar if your agent isn’t putting out maximum effort when it comes to marketing and exposure.
Whether you’re getting ready to list your home for sale on the market for the first time or you’ve tried and failed to sell in the past, it’s crucial that your work with somebody who has a clear-cut strategy. This strategy should incorporate traditional marketing efforts as well as modern, cutting-edge methods.
Real estate is no longer local; it’s global. This is especially true in Orange County, where people are coming from out of state and out of the country to find homes. How are they going to find out about your property and know that it’s for sale? Through marketing. So, if you don’t have the right agent targeting the right people, you’re not going to get the traffic that you need, and that will not result in the offers that you want to sell your home for top dollar.
If you have any questions about marketing your home at the highest level or questions about anything related to real estate, please reach out to us by giving a call or sending us an email. We’d be happy to help you!
