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It’s important to understand that not every agent is created equal. Each one is unique, so it’s important that when you are considering putting your home on the market, you interview two or three different agents to really get a feel for what they are going to do to get the word out about your home. You want to know how they are going to market your home to the most people possible so you can sell for top dollar.
This is important because as the market gets healthier and begins to thrive, we experience something called “commission compression.” This is when sellers expect Realtors to sell homes for less because the market is strong and healthy. However, here’s what happens when you pay your agent less commission.
They aren’t able to fully go through their marketing strategy because they have less money to budget for it. Orange County real estate is global, so when we talk about marketing we aren’t talking about putting a sign up in the yard and a listing on the MLS. You need someone who knows how to expose this home to the highest possible number of potential buyers. The best way to do that is with an agent who knows what they are doing when it comes to marketing. Great marketing is essential, but expensive, so agents need that commission in order to be able to do their job to the best of their ability.
The average agent who will cut their commission is looking for ways to save you money. The best agents, the ones who get the job done, are looking to make you money. To help you make money, they need you to invest a little bit of money into them, so they can put that to work for you and help get your home sold quickly and for top dollar.
If you have any questions for us, or any ideas for future videos, don’t hesitate to give us a call or send us an email. We would love to help out!
