Are You Doing What It Takes to Sell Your Home?



Selling a home? Click here for a FREE Home Price Evaluation
I make a lot of phone calls on a daily basis, and my goal is to speak with people who tried to sell their home in the past, but were unsuccessful. I want to find a way to create more certainty for these sellers and help them achieve their goals, but many of them are exhausted with the process. They often tell me that they’re going to take a break from the process, but that if I have a buyer, I should bring them by their home.

It’s up to you what you decide to do after failing to sell your home, but I don’t recommend sitting on the sidelines. For one, every agent is not created equal. There are agents who work only with sellers, agents who work only with buyers, and there are agents who work with the best. My strategy is to work primarily with homeowners. I’ve got a team of agents who work with me that help buyers, but my specialty lies in working with a homeowner to put together a strong marketing plan, get the word out about the property, and ultimately bring all the buyers to us.

So, if you tell me you’re taking a break from the process, but that you want me to bring by buyers once I find them, it’s simply not going to work. I won’t have any buyers because I wouldn’t have had the opportunity to generate leads on your behalf! If I do find a buyer and bring them to your property, who do I negotiate with? If I take a buyer to your property, I am technically representing them and have their best interests in mind. At that point, I really can’t do you any favors!


If you are an unsuccessful seller, the best strategy is to interview two or three new agents for the job of selling your home. Determine which agent you think will be the best person to maximize the visibility of your listing so you get top dollar. You don’t want to get caught up in listing your home as a For Sale By Owner and you don’t want to get caught up negotiating with another agent to get top dollar for your property.

If you’re curious about how we can get the word out about your home, please don’t hesitate to give us a call or shoot us an email. We would love to show you what we can do. Until then, happy selling!
Labels:
Location: Orange County, CA, USA

What Every Orange County Home Seller Is Looking For





Today, we briefly cover the three things every home seller wants! Let's get right to it.
  1. Top dollar. Sellers don't want to leave any money on the table, so they're looking for an agent who understands the market and can help them sell their home for the maximum price.
  2. A quick sale. No homeowner wants their home to sit on the market for 90 days or more. They want their home sold in 30 days or less and they want their money fast. 
  3. Easy and hassle-free transaction. Sellers want to avoid drama. They want to make sure they hire someone who is going to get the job done. They don't want an agent who is going to come to them with every single little decision, but who will act in their best interest and work rigorously behind the scenes. They want streamlined communication and peace of mind that they've hired the right person.

 At the Robert Mack Group, we understand what sellers are looking for. Our primary goal is to help our clients sell for top dollar, in the shortest amount of time, and with the least amount of hassle possible. If that's how you want your home sale to go, please don't hesitate to reach out to us. We would love to hear from you!
Labels:
Location: Orange County, CA, USA

The Problem with the 3 Point Marketing Plan




The average agent uses the 3 point marketing plan: they put a sign in front of your house, put the home in the multiple listing service, and pray that the home sells.

What happens is the average agent only sells 1 out of every 2 homes they put on the market. That’s why many homes in the Orange County area expire on a daily basis.

At the Robert Mack Group, our list-to-sale ratio is 98%. That’s because we do over 80 different things to sell your home. We maximize the property’s exposure online and offline. Everybody who’s looking for a home like yours will know it’s available.

Our 80-point marketing plan will help you sell quickly and for top dollar. If you have any questions or ideas for future videos, give us a call or send us an email. We would be happy to help you!
Labels:
Location: Orange County, CA, USA

The Difference Between a Good Agent and an Average One



Selling a home? Click here for a FREE Home Price Evaluation
Recently, I heard a story from someone who just had a miserable escrow process. As I learned more about what was really going on, it sounded like the person was experiencing was what usually happens during escrow. So, why was he so upset?

It was pretty clear that the biggest problem was not knowing what to expect. The agent didn’t set expectations up front. A good agent should tell their clients all the things that could go wrong during the escrow process. There could be financing issues, appraisal issues, renegotiations, a closing on a holiday, title issues, and HOA issues, among many other things. This is only a small list of the many things that could go wrong in the escrow process. It’s complicated, and the client should be told that up front!
A good Realtor should set expectations for each phase of the buying and selling processes. As a client, you should be aware of everything that could go wrong so you’re not surprised when something goes off course!

If you have any questions about this or any other topic, please don’t hesitate to reach out to us. We would love to hear from you!
Labels:
Location: Orange County, CA, USA
Subscribe to: Posts ( Atom )